5 Ways IT Businesses Leak Money on LinkedIn

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Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.

Since this is social media and anyone can claim anything, here’s a quick rundown of my background:

Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.

Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

In this deep dive, I reveal how IT businesses are missing out on LinkedIn's massive potential for B2B sales.

Going beyond its reputation as just a recruitment platform, I break down five critical areas where companies are leaving money on the table: unoptimized profiles, ineffective content strategies, poor connection approaches, missed conversation opportunities, and failure to integrate LinkedIn into broader marketing efforts.

With practical tips from my experience generating over 5 million organic views, I'll show you actionable steps to transform LinkedIn from a static business card into a powerful lead generation machine.

CHAPTERS:

00:00 - LinkedIn as a Sales Tool for MSPs

00:47 - Optimizing Your LinkedIn Profile

13:00 - Content Strategy for Engagement

17:36 - Connection Strategy and Networking

24:26 - Leveraging LinkedIn for Business Growth

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