The Biggest MSP Sales Hiring Mistake (And How to Avoid It)

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Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.

Since this is social media and anyone can claim anything, here’s a quick rundown of my background:

Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.

Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.

Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com

Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.

Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com

In this video, I explain the key to scaling your MSP sales team by hiring for the right role at the right time.

I break down the four common sales problems MSPs face and provide clear guidance on whether you need a BDR, SDR, closer, or simply sales training to solve your specific challenge.

Chapters:

00:00 - Hiring a Salesperson: The Right Questions

01:21 - Common Mistakes in Hiring Sales Roles

04:10 - Identifying the Right Sales Role

08:23 - Lead Generation Challenges

11:28 - Closing Opportunities Effectively

16:13 - Improving Sales Close Rates

20:04 - Strategic Hiring for Sales Success