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Published on:

4th May 2024

Unlocking Sales - The Optimal Length for Your VSL

Join Ray Green, as he explores a common conundrum among consultants: How long should your lead magnet be? In this episode, Ray shares insights from his mentor Dan Kennedy, emphasizing that the effectiveness of a lead magnet lies in its relevance, emotional resonance, and value delivery, rather than its length. Discover why viewing lead magnets as individual products and understanding your audience's journey are crucial for crafting compelling content. Tune in for actionable tips on delivering value at every stage of your funnel. If you're ready to elevate your marketing and sales game, this episode is a must-listen! Subscribe now for more invaluable business insights from Ray Green.

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About the Podcast

Repeatable Revenue
A podcast for MSPs and B2B business owners who want to scale sales.

Repeatable Revenue is hosted by Ray J. Green, an investor, entrepreneur, and strategic growth advisor to MSPs and B2B businesses. He's led national small business for the U.S. Chamber of Commerce, run turnarounds as a CEO for private equity groups, and advised 100s of MSPs and B2B businesses on how to build sales teams and scale sales from Cabo, where he now lives with his family.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.