#3: When to Pivot, and When to Let Things Burn | Bob Perkins

Ray is joined by Bob Perkins.  A former senior marketing executive at household names like Pizza Hut, Calvin Klein, and Playboy, Bob has spent his entire career creating structures to market and sell things to people efficiently.

Topics Include:

• Getting to know the company you run
• Why it's dangerous to assume you understand your customers
• Lessons for small businesses and startups
• Why how you spend your time is as important as how you spend your money
• Differentiating between urgent, important, and unimportant tasks
• Honing in on your priorities
• The “let it burn” mindset required of upper management
• And other topics...

...

Resources Mentioned:
Four Disciplines of Execution: https://amzn.to/3rJx9lH
7 Habits of Highly Effective People: https://amzn.to/3hyOARp
Lean Startup: https://amzn.to/3n5amxc

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Website: www.rayjgreen.com
LinkedIn: www.linkedin.com/in/raymondgreen