full

full
Published on:

28th Mar 2025

How Airbnb, Hilton & VRBO Solve Your Biggest MSP Problem (New Clients)

▸ Get My Free MSP Sales Toolbox: https://msp.sale/yt-toolbox

▸ Join My Newsletter for Weekly Sales Strategies: https://rayjgreen.beehiiv.com

Hey, I’m Ray Green. I’m a strategic growth specialist for B2B companies.


Since this is social media and anyone can claim anything, here’s a quick rundown of my background:

Former Managing Director of National Small & Midsize Business at the U.S. Chamber of Commerce, where I doubled revenue per sale in fundraising, led the first increase in SMB membership, co-built a national Mid-Market sales channel, and more.


Former CEO operator for several investor groups where I led turnarounds of recently acquired small businesses.


Founder of MSP Sales Partners, where we currently help IT companies scale sales: www.MSPSalesPartners.com


Sales & Sales Management Expert in Residence at the world’s largest IT business mastermind.


Founder of Repeatable Revenue Ventures, where we scale B2B companies we have equity in: www.RayJGreen.com


In this video, I break down how Hilton, Airbnb, and VRBO's advertising war demonstrates effective differentiation strategies that MSPs can use to stand out and command premium pricing.


I show you how identifying and leveraging your unique selling points can help you avoid the race-to-the-bottom pricing trap that commoditizes IT services.


CHAPTERS:

00:00 - The Importance of Differentiation

02:13 - Identifying Unique Selling Points

03:22 - Case Studies in Differentiation

05:28 - Airbnb's Unique Selling Proposition

06:58 - Hilton's Response and Strategy

09:58 - Vrbo's Unique Positioning

11:35 - Strategic Process of Differentiation

14:02 - Creating Unique Selling Points


LI: linkedin.com/in/raymondgreen

X: x.com/therayjgreen

FB: www.facebook.com/rayjgreencom

Listen for free

Show artwork for Repeatable Revenue

About the Podcast

Repeatable Revenue
A podcast for online business builders and growth-minded entrepreneurs.

Repeatable Revenue is hosted by Ray J. Green, an entrepreneurial executive who rose from sales rep to CEO of a private equity-backed company, oversaw national small business for the U.S. Chamber of Commerce, and then left the rat race and successfully drove $70k/mo.+ consulting remotely from Cabo.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.

About your host

Profile picture for Ray Green

Ray Green