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Published on:

10th Jan 2025

Niche or Not? The Truth About Scaling Your Brand

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How over-niching cost me high-value clients and referrals. I'll share the feedback that changed my entire approach to brand building and market targeting.


In this video you'll learn:

• When niching actually hurts your business

• The difference between offers and brand

• How to stay flexible while targeting markets


⏰ CHAPTERS:

0:00 - The Truth About Niching

01:53 - Marketing Changes vs Fundamentals

04:39 - Brand vs Offer Strategy

06:43 - The Referral Lesson


Book your free growth strategy call: https://msp.sale/yt-clarity


LI: linkedin.com/in/raymondgreen

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About the Podcast

Repeatable Revenue
A podcast for MSPs and B2B business owners who want to scale sales.

Repeatable Revenue is hosted by Ray J. Green, an investor, entrepreneur, and strategic growth advisor to MSPs and B2B businesses. He's led national small business for the U.S. Chamber of Commerce, run turnarounds as a CEO for private equity groups, and advised 100s of MSPs and B2B businesses on how to build sales teams and scale sales from Cabo, where he now lives with his family.

This podcast is a collection of interviews, lessons learned, and other infotainment to help you build your business... and the best version of yourself.